Bang & Olufson

Based on the wireless nature of the earphone, we developed a visual narrative that revolved around autonomy. Transparent plastic materials and organic rhythms were utilised to portray this concept, in addition to the creative practice of dance. The result clearly pushed Bang & Olufsen out of their comfort zone and envisaged a more contemporary future brand language.

Project completed at The Royal Danish Academy in collaboration with Petrine Prien and Mirjam Jorgensen. With supervision from Rene Christofer and assesment and consultation from Andreas Eminus.



© Maximilian Bufardeci 2024
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